Duena Blomstrom
Duena Blomstrom is a banking culture author, speaker and entrepreneur known for Emotional Banking and commentary on why digital transformation fails when people and incentives are ignored.1 On X she is a pointed voice on bank UX, challenger competition and organisational change.
Career
Blomstrom has worked across banking technology and advisory, arguing that emotional and cultural factors—not only apps—decide whether incumbents can respond to neobanks.
Media and X
Her writing and X presence complement Leda Glyptis on transformation culture and contrast with pure product-news or BaaS regulatory feeds.
References
- Duena Blomstrom authored Emotional Banking and speaks on banking culture and digital change. https://www.duenablomstrom.com/
Frequently asked questions
- What is Duena Blomstrom?
- Duena Blomstrom is a banking culture and digital transformation author (Emotional Banking); active on X covering bank UX and change.
See also
- Airwallex — Airwallex is an Australian-founded business fintech for global accounts, payments and spend management.
- Alex Johnson — Alex Johnson is the founder of Fintech Takes, a widely read fintech newsletter and podcast; he is active on X as @AlexH_Johnson.
- Alexandre Prot — Alexandre Prot is co-founder and CEO of Qonto, the Paris-based European business neobank.
- Ali Niknam — Ali Niknam is founder and CEO of Bunq, the Amsterdam-based licensed Dutch neobank.
- Ally Bank — Ally Bank is a large U.S. online bank offering deposits, loans and investment products without branches.