# Duena Blomstrom

> Duena Blomstrom is a banking culture and digital transformation author (Emotional Banking); active on X covering bank UX and change.

Source: https://www.neobank.wiki/wiki/duena-blomstrom
Last updated: 2026-08-11
Categories: Financial technology, Fintech journalists, People in fintech

**Duena Blomstrom** is a banking culture author, speaker and entrepreneur known for *Emotional Banking* and commentary on why digital transformation fails when people and incentives are ignored.[^db1] On [X](/wiki/x) she is a pointed voice on bank UX, [challenger](/wiki/challenger-bank) competition and organisational change.

## Career

Blomstrom has worked across banking technology and advisory, arguing that emotional and cultural factors—not only apps—decide whether incumbents can respond to [neobanks](/wiki/neobank).

## Media and X

Her writing and X presence complement [Leda Glyptis](/wiki/leda-glyptis) on transformation culture and contrast with pure product-news or [BaaS](/wiki/banking-as-a-service) regulatory feeds.

## Infobox

- **Occupation**: Author / speaker
- **Known for**: Emotional Banking
- **Focus**: Bank culture / UX / transformation

## Frequently asked questions

### What is Duena Blomstrom?

Duena Blomstrom is a banking culture and digital transformation author (Emotional Banking); active on X covering bank UX and change.


## References

[^db1]: Duena Blomstrom authored Emotional Banking and speaks on banking culture and digital change. — https://www.duenablomstrom.com/