# Ualá

> Ualá is a Latin American fintech offering cards, accounts and financial services primarily in Argentina and Mexico.

Source: https://www.neobank.wiki/wiki/uala
Last updated: 2026-08-11
Categories: Financial technology, Argentina neobanks, Mexico neobanks, Partner-bank neobanks, Consumer neobanks, Companies founded in 2017

**Ualá** is a Latin American financial technology company offering prepaid/debit cards, accounts and related financial services. Founded in Argentina, it expanded to Mexico and other markets and is a major consumer [neobank](/wiki/neobank)-style brand outside Brazil’s [Nubank](/wiki/nubank)/[Mercado Pago](/wiki/mercado-pago) axis.[^u1]

## History

Ualá launched in Argentina with a simple card-and-app proposition and raised significant venture funding to expand regionally. Product lines broadened into payments, lending and investments as licences allowed.[^u2]

## Founder

**Pierpaolo Barbieri** founded Ualá. An Argentine entrepreneur and author, he built Ualá to expand financial access via mobile accounts and cards across Spanish-speaking Latin America.

## Model

Ualá operates under local e-money, payments and banking-partner structures that vary by country—typically a partner-bank or specialised-licence model rather than a single pan-LatAm bank charter.

## Products

Products include cards, account balances, P2P payments, bill pay, lending and investment distribution depending on market.

## Infobox

- **Type**: Private
- **Founded**: 2017
- **Founder**: Pierpaolo Barbieri
- **Headquarters**: Buenos Aires, Argentina
- **Model**: Partner-bank / fintech

## Frequently asked questions

### What is Ualá?

Ualá is a Latin American fintech offering cards, accounts and financial services primarily in Argentina and Mexico.

### When was Ualá founded?

Ualá was founded in 2017.

### Where is Ualá headquartered?

Ualá is headquartered in Buenos Aires, Argentina.

### Who founded Ualá?

Ualá was founded by Pierpaolo Barbieri.

### What type of company is Ualá?

Ualá is described as Partner-bank / fintech in its neobank.wiki profile.


## References

[^u1]: Ualá is a LatAm fintech offering cards and digital accounts. — https://www.uala.com/
[^u2]: Ualá expanded from Argentina into Mexico and other markets. — https://www.uala.com/