# Nubank

> Nubank is a Brazilian neobank and one of the largest digital banking platforms in the world by customers.

Source: https://www.neobank.wiki/wiki/nubank
Last updated: 2026-08-11
Categories: Financial technology, Brazil neobanks, Licensed neobanks, Super-app neobanks, Consumer neobanks, Public companies, Companies founded in 2013

**Nubank** (legally Nu Holdings) is a Brazilian [neobank](/wiki/neobank) founded in 2013 in São Paulo. It is one of the largest digital banking platforms in the world by customer count, serving customers across Brazil, Mexico and Colombia.[^nu1]

## History

Nubank was founded in 2013 by David Vélez, Cristina Junqueira and Edward Wible. Its first product was a no-fee purple credit card managed entirely through an app, addressing frustration with Brazil's concentrated and high-fee banking sector. The company listed on the New York Stock Exchange in 2021.

## Founders

**[David Vélez](/wiki/david-velez)** is co-founder and chief executive officer of [Nubank](/wiki/nubank) (Nu Holdings), one of the world's largest digital banks by customers. A Colombian entrepreneur and former Sequoia Capital investor, Vélez moved to Brazil after seeing how concentrated, high-fee banking limited financial access across Latin America. In 2013 he co-founded Nubank in São Paulo around a no-fee purple credit card managed entirely by app—later expanding into NuConta accounts, lending and a multi-country financial ecosystem listed on the NYSE.

**[Cristina Junqueira](/wiki/cristina-junqueira)** is co-founder of Nubank and a long-time senior executive. A Brazilian engineer who previously worked at Itaú Unibanco, she helped design Nubank's consumer product and growth model for Brazil's mass market and has been a prominent public voice for Latin American fintech.

**Edward Wible** is co-founder and early chief technology officer. An American engineer, Wible led the technical architecture of Nubank's app and backend as the company scaled across Brazil, Mexico and Colombia.

## Latin American expansion

From Brazil, Nubank expanded into Mexico and Colombia, exporting its purple-card brand and digital-account model. As Nu Holdings (NYSE: NU), it reports tens of millions of customers and is a reference case for emerging-market [neobank](/wiki/neobank) scale.

## Products

Nubank offers credit cards, the NuConta digital account, personal loans, investments, insurance and a rewards programme, expanding into a full financial ecosystem across Latin America.

## Infobox

- **Type**: Public (NYSE: NU)
- **Founded**: 2013
- **Founders**: David Vélez, Cristina Junqueira, Edward Wible
- **Headquarters**: São Paulo, Brazil
- **Markets**: Brazil, Mexico, Colombia

## Frequently asked questions

### What is Nubank?

Nubank is a Brazilian neobank and one of the largest digital banking platforms in the world by customers.

### When was Nubank founded?

Nubank was founded in 2013.

### Where is Nubank headquartered?

Nubank is headquartered in São Paulo, Brazil.

### Who founded Nubank?

Nubank was founded by David Vélez, Cristina Junqueira, Edward Wible.

### What type of company is Nubank?

Nubank is described as Public (NYSE: NU) in its neobank.wiki profile.


## References

[^nu1]: Nu Holdings listed on the New York Stock Exchange under the ticker NU in December 2021. — https://international.nubank.com.br/about/